Hello Everyone , welcome to digital Grow page
You all must know that in today’s time, being digital has become very important.
Nowadays, people spend most of their time using mobile phone for internet
Worldwide more than user used 5.4 billon
This share Represent 67% of global population or 820 million Active Internet user India
If considered positively then this is a very golden opportunity for us to do a business.
We all know that when we do business, we provide products and services
In business, a product represents a good or service that you can sell to consumers
If you look at it, there was a time when we had to do a lot of things like television news, local channels advertising and branding posters and pamplates to reach our customers. We had to meet them directly. We had to convince them. That time was for grow business.
Nowadays, internet facility is very good. Social media apps are coming at very advanced levels
But somewhere we are not able to do used it to get our business grow .
If you look at it, we are not able to use social media and Google properly. Due to which our business grow quickly and we reached a target audience
The key benefits of digital marketing are powerful for any business looking to grow and stay competitive. With digital marketing, you can reach more customers, track the effectiveness of your campaigns, and interact with your audience through various online channels
I will tell you only those channels through which you will be able to maintain your business profile very well and will be able to run your business, then you know we.
First of all, you should have a website of your own which will represent you and what your business is like we create a profile on our social media. On Instagram, Facebook, LinkedIn, we create a website to represent us in Google through which we get to know. People get to know what kind of business we are doing, that will be your proper profile
A business website is an online platform that represents a company or organisation on the internet. It serves as a digital storefront where potential customers can learn about the business, browse products or services, and make purchases
Purpose of a website
Your website provides customers an easy way to contact you and learn more about your products, services and business. Leverage social networks. Implement a social media strategy to reach a larger audience and to create more buzz about your biz
great website solidifies your business, builds trust, and gives your prospects confidence to take the next step with you and make a purchasing decision. Without an online presence, your business simply misses out on a huge opportunity.
- A business’s online presence, regardless of industry, can have a massive impact on its success. In this day and age, some businesses still don’t realize that a majority of their customers will visit their website before making a purchase.
- Having a strong online presence, particularly a website, can be make or break for generating more revenue. Yes, the quality of your website impacts results, but the purpose of this article to stress the importance of making sure you have a website.
- I’ve helped numerous companies of varying sizes create their digital presences. In some cases, organizations are hesitant to get online because they feel they are not tech-savvy enough and don’t understand how to manage a website. Other times, companies are concerned about the price
- One of the main reasons you should have a website for your business is to increase your organization’s credibility. Chances are there are several providers offering a similar service to yours. One way you can stand out is by having a website that looks good and clearly communicates quality information to your consumers.
- Without a website, people may question your legitimacy as a business. Having a website is an opportunity to make a great first impression and give people comfort that you’re a real business.
- Showcasing your brand to your prospective customers is one of the most important things that you can do. By clearly establishing who you are, what you represent and what you stand for, you increase the chances of your customers buying from you.
- This is also something that can set you apart from your competitors. Without a website, it can be incredibly challenging to do this because people can’t easily find quality and reliable information on your business.
- Perhaps one of the most intriguing reasons to have a website for your business is because it can increase your chances of getting leads.
- Once people find you online, become interested in your product or service and want to know more, they’ll know how to contact you thanks to the information on your website, which gives you the opportunity to increase your sales. Even though websites have a cost, when used correctly, they have a positive ROI.
- Once you’re online and have an SEO-optimized website, you have a chance of showing up in Google search results. This means that when people are searching for a product or service, there is a chance your website will show up in the results. This gives you the opportunity to drastically increase your customer base.
- Many businesses get calls from prospects or existing customers asking simple questions about location and hours of operation. If you miss a call, the customer is left unhappy. Calls can also distract your staff from focusing on the most important parts of your business. A website can reduce these calls and increase internal productivity. At the same time, it helps customers find useful information without needing to call, which ultimately provides an all-around better user experience.
- Since your website is on 24/7, it’s easy to post updates and announcements to your customers. It’s a way to keep them up to date on everything that you’re doing. When something is particularly relevant to them, it increases the chance of you being able to upsell them.
- If you plan on leveraging digital marketing to increase your leads and grow your business, you’ll likely want to drive traffic to a website or landing page. To do this effectively, leverage historic traffic that has been going to your website so you can target the most qualified customers and get the best ROI on your ad spend. This is something that can’t be set up retroactively, so it is best to get your website running early even if you’re not planning on running ads at the moment.
- Websites have become essential to business today. I strongly recommend creating one if you haven’t done so already. You can improve it over time, but the key is to start.
FACEBOOK ADS
Facebook ads are paid messages that businesses place on Facebook. This gives you the flexibility to write in your own voice. Plus, you can reach the people who matter most to you, as explained in the social network’s beginner’s guide
- Facebook ads work because of their high level of audience targeting, the number of users on the platform, and analytical insights. Through successful iteration and experimentation — combined with a good strategy — brands can see a positive return on investment from Facebook ads
Facebook is undoubtedly a great advertising platform for businesses. A large audience of all demographics can be reached, as Facebook has more than 2.6 billion users worldwide, according to Statista, 2020. You can find your desired audience profile no matter whom you cater your business to, as Facebook attracts users of all generations.
Facebook is the only platform that caters to users at any stage of their engagement journey. Its ad formats, targeting options, and measurement capabilities align nicely with any marketing strategy. It is helpful whether a customer is at the upper stage of the funnel or the lower stage. For the awareness stage, Facebook’s sponsored stories, video ads, and carousel ads effectively draw someone’s attention without being too direct.
If the user doesn’t want to consider your message, he will move forward, but it is the chance for you to engage them with delightful visuals and unique content that adds value. The goal is not to portray benefits. Showing something exciting will motivate users to conduct further research when the time is right. You can reach mid-funnel users through six different benefits of Facebook marketing solutions (i.e., those in the consideration phase). In addition, they allow you to engage users on Facebook and drive off-Facebook actions that involve users interacting with content on your website.
If driving traffic to your website is the main objective, then Facebook is your right platform. Transaction-oriented marketers can be benefitted. Use the custom buttons provided by Facebook to improve your ads.
Several programmatic networks provide similar audience targeting capabilities, but Facebook’s reach is highly transparent. Because you self-select your target audience, your business has high levels of control and transparency. Target fans, friends of fans, behaviors or interests, remarketing. You can derive insights while other platforms auto-optimize by segmenting your campaign on Facebook based on these known audience clusters. In both cases, a campaign can perform great.
Many of Facebook’s ad options allow your business to drive referral traffic to its website. The majority of users open Facebook to browse its content. The ad will be sufficiently compelling for the user to leave Facebook and click through to your site if it is compelling and highly relevant.
INSTAGRAM ADS
The size of social media platform, Instagram, has grown exponentially over the last decade, and as the second most downloaded app in the world, it shows no signs of slowing down.
In fact, in 2021 alone, the 1.21 billion monthly users of Instagram made up ‘28 percent of the world’s internet users’.
Using Instagram ads as a business, then, makes sense to capitalise off the app’s reach. But what are some of the benefits of using Instagram ads?
The benefits of investing in Instagram ads include:
They boost engagement
They’re cost effective
Instagram ads help contribute to brand awareness
They generate traffic for your website
This combination of social and professional content is what makes LinkedIn so popular. It adds that personal touch to a business or professional profile whilst retaining professionalism. It directly markets not only your business, but yourself. LinkedIn provides the perfect opportunity for contacts to get to know each other to build a stronger business relationship.
Personalising your LinkedIn profile allows you room to inject personality into your business. After all, your partners, stakeholders and prospects won’t connect with your business; they’re connecting with the people behind it.
That’s not to say LinkedIn is ‘social media’ enough to post the photos from your friend’s party from the weekend. However, it still allows the user to dictate and shape their the content however they want to, adding that ‘personal’ element.
Using LinkedIn as a part of inbound marketing
Access to a wide range of prospects is like a gold mine for anyone trying to branch out their business. It can help strengthen relationships with pre-existing clients, or it can help establish new connections with fresh prospects you wouldn’t have discovered otherwise.
So depending on your buyer persona, LinkedIn can be a great tool for any inbound marketing strategy.
For reaching out to new prospects, businesses can use LinkedIn’s ‘campaign manager’ feature which allows brands to build their own marketing campaigns and gain exposure through brand awareness. Attracting new clients using targeted ads can be a powerful way to gain conversions.
Making connections
The LinkedIn ‘chat’ feature is also a place for new connections to blossom. It transforms the concept of the formal email structure into a chat box aesthetic to add informality to your connection request.
LinkedIn is all about networking. And networking isn’t a new concept; anyone can do it. But not everyone is good at it. It’s not always as easy as saying, ‘Hello, want to connect?’ just because. If someone requests to connect because you share connections, or work in the same field – then the request makes sense. But if you’re reaching out from apparently nowhere – people will want to know why you want to connect with them.
To be good at networking, you need to have a clear goal. Give your new connections a reason to want to connect and make it personal. Copy and pasting identical messages without personalisation or purpose will make the message seem ingenuine and vague. The ‘give before you take’ approach is a great way to start a connection with others. Offering purpose for connecting will make your invitation far more appealing.
The power of groups and communities
It’s all about finding common ground and being present in these circles.
Often, we’ll make new friends and connections based on common interests. LinkedIn is much the same – it’s just like making new friends. We connect and befriend the people in our lives based on common interests.
Joining groups provides access to these pockets of communities where your potential connections are located. Engaging in discussions, posting fresh content, and starting conversations will pique the interest of these connections – and the networking will speak for itself.
But how does networking affect growth?
Having connections in business is really beneficial. Word of mouth, recommendations, and working with your connections on new projects are all ways that you can grow your business. The ‘endorse’ feature of LinkedIn is just one example of this, where people can write reviews about your services.
LinkedIn provides a deeper level of industry exposure, and it even showcases your content to strangers. The algorithm gives us all a helping hand, by widely showcasing content to strangers whom you have mutual connections with.
Although LinkedIn is more designed for industry engagement, it provides a space for profiles to engage with these content topics – much like Facebook and Instagram. This magnetises similar businesses, sparks conversations with your network, and links together a whole web of like-minded individuals.
Following these similar business and like-minded individuals can really help broaden your knowledge of industry news, and join important conversations that are relevant to your field. Essentially, LinkedIn opens up a whole load of opportunities and new resources. Plus, it helps keep you in the loop. And who knows, just one valuable engagement could become a long lasting, mutual partnership that benefits your business for the long run.
GOOGLE ADS
Google Ads is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website. Google Ads accounts are managed online, so you can create and change your ad campaign at any time, including your ad text, settings, and budget.
Benefits of Google Ads
Target your ads. Targeting gives you the ability to show your ads to reach people with specific interests — namely, people who are interested in your products and services — and show them relevant ads. …
Control your costs. …
Measure your success. …
Manage you campaign
1. Get faster results than search engine optimization (SEO) campaigns
SEO is the process of improving website performance and content to organically make it more attractive to Google’s search algorithm. It involves researching keywords, publishing well-written content, setting up relevant backlink, and making sure the website runs optimally. While an SEO strategy is essential to improve website rankings and increase traffic, it takes time to bear fruit because other companies are also competing for the top spot through similar methods.
If you want to quickly drive more traffic to your website, use Google Ads. Google Ads delivers faster results since you’re not competing with organic search results. The webpage you’re targeting will be at the top of your intended audience’s search results as soon as you launch your campaign. That doesn’t mean SEO is irrelevant; Google Ads just yields faster results by instantly getting your website seen by more people.
2. Reach the right audience
Google Ads enables you to customize your target audience by location, keywords, language, interests, and more. You can even target people who have already expressed interest in your product based on their search history or visited particular pages on your website. This way, your site can only be seen by high-quality leads and you’re not wasting advertising dollars on the wrong crowd.
3. Increase brand recognition and awareness
Google is the first place people go when they’re doing research, looking for a product or service, or just browsing online. That’s why it’s so important to have a presence on the world’s most popular search engine.
By promoting your website on Google ads, you can ensure your brand is always visible to the relevant audience. When users see the same ad multiple times, they are more likely to recognize and remember your brand. This exposure and recognition is key to acquiring more leads, conversions, and paying customers.
4. Stay connected with customers
When your website gets visitors from a Google ad but they don’t interact with it, your company can lose potential conversion opportunities.
Google Ads allows you to retarget those visitors by displaying banner ads to them on other websites or apps. For instance, you can create retargeting ads for customers who stayed on a specific service or product page but didn’t make a purchase yet. These ads could be video ads, image and text ads, or dynamic ads that follow the individual around a specific website. By making the most out of retargeting campaigns, you can stay connected with leads even when they’re not actively searching for your company.
5. Monitor and measure ad campaign performance
Google Ads provides detailed analytics on your ad campaigns, including clicks, impressions, traffic generated, conversions, and more. Google Ad reports can also trace where leads came from, what keywords triggered the ad, and which formats were the most successful. This way, you can easily see which campaigns are working best, modify them for better results, or stop campaigns that aren’t producing desired results.
6. Control your campaign budget
Fine-tuned control over your campaign budget is a major advantage of Google Ads. For starters, you target specific keywords and choose a bidding strategy based on what’s most important to your business (i.e., clicks, impressions, or conversions).
You can then set a daily budget for each campaign to ensure you don’t overspend while maximizing your reach. Moreover, you can pause your campaigns at any time if the costs become too high or if you want to modify your ad content.
7. Track and outperform your competitors’ ads
Google Ads is a transparent platform where you can track what your competitors are doing and how they’re bidding for their keywords.
This gives you the opportunity to analyze their strategies and adjust yours accordingly. For example, if competitors are bidding on the same keywords as you, you could bid higher CPC, try less competitive keyword variations, target a more specific user base, or improve the quality of ad content. You may also choose to switch to a different bidding strategy like CPM or CPA bidding.
8. Maximize return on investment (ROI)
Google Ads provide significant ROI for businesses. For one, you can narrow down your target audience to only those who are most likely to visit your site, which can increase conversions.
More importantly, Google Ads analytics allow you to break down campaign costs and determine whether your ads are actually effective. These insights are invaluable to businesses looking to improve their marketing strategies and future decision-making.
INFLUENCER MARKETING
Marketing influencing is very important in today’s time because we need more customers and a target audience, so we can get our business grown by getting ads from the most popular social media influencers.
Influencer marketing is a collaboration between popular social-media users and brands to promote brands’ products or services. These partnerships have been going on informally since the dawn of social media
The benefits of influencer marketing for your organization
- Increases brand awareness. Brand awareness is the foundational element in the consumer decision-making process. …
- Builds brand authority. …
- Enriches your content strategy. …
- Improves SEO. …
- Enhances customer engagement. …
- Targets niche audiences to amplify reach.